Goal setting is not only important athletes but also for coaches. With the new year quickly approaching coaches everywhere have started to put together their 2008 goals. Most of the goals that I have heard recently revolve around ‘helping more athletes’.
The best way to help more athletes as a coach is to grow your business. The more athletes you bring in, the more you can help.
There are many ways you can increase your business’s success, but I wanted to share with you 3 of the most important.
3 Ways to Grow Your Fitness Business
1. Be a good coach
First and foremost, you need to be a good at what you do. If you can ‘talk the talk’ but not ‘walk the walk’ athletes will have no use for you. Being able to relate to athletes and produce results is a must. I am sure you have seen coaches that sound great but can’t apply the ‘hype’ that they speak.
You don’t want people to see you once, use your services, and then never be heard from again. You want people to continue to come back to you. If you honestly help and improve your athletes, they will reward you with continuing to use your services and also recommend and refer you to their friends and family (which is extremely powerful).
I know I am speaking to the choir on this, as you are constantly seeking the best training information so you can improve the skills of your athletes, but being a good coach is not something I wanted to skip when speaking about growing a fitness business.
Coaches at every level need to find mentors, test new ideas, share information, and continue their education so their athletes can strive to reach their full potential.
Finding mentors and/or a group of coaches that you can bounce ideas off of and discuss what is and isn’t working is possibly the fastest way to learn (and understand) training design and how it is applied.
Also, as far as continuing your education is concerned, Complete Speed Training (www.CompleteSpeedTraining.com) is a must have for any speed & power sport coach’s library.
Bottom line: Bad coaches will never have a successful business.
2. Drive traffic
You need to get people to see what you have to offer. You could be the best coach in the world, but if nobody knows about you, you won’t be able to help anyone.
This comes down to marketing. Whether you have a facility or a website you need to bring people in to see your message.
Learning techniques that will have people show up to your door can make or break your company. Techniques like the best ways to advertise in your community, being able to do joint ventures with other professionals, how to get a hold of and talk to athletic directors and other coaches to bring in more athletes, how to advertising online, how much should you spend in your marketing, etc.
When I first came out of college and started coaching and training, my personal library was 100% training books, videos and audios. Although my exercise physiology knowledge was great, I was not taught in school how to run a business. It’s a shame, but most coaches started out just like me, not knowing how to run a business.
Today, my business library is at about the same level as my training library. I am passionate about every aspect of sports training and always will be but I will also continue to seek better ways to run my business to make my life easier and be able to help as many coaches and athletes as I can.
Bottom line: Being the best kept secret is the best way to fail as a business owner.
Conversions is really convincing people you are the right person for the job of helping them reach their goals. Maybe ‘convincing’ is the best word as it makes some people feel uncomfortable as it has the connotation of making someone do something that they don’t want to do, which is not our goal at all.
You want to show your visitors (parents, coaches, athletes) that your skills and abilities as a coach, will improve their lives. You want your visitors to know that they will benefit from spending their valuable time and money with you.
There is more and more competition everyday and many coaches that offer similar services, you must prove to people that you are worth it. This sounds a lot easier then it is. Too often coaches talk too much about themselves (about how many certifications they have, etc) instead of letting the athlete get a sense of all the benefits that they will get from working with them and how it will impact their lives.
Whether people are walking in to see your facility or stopping by your website to take a look at what you offer, your message needs to clear, concise and convincing. Do not over look the importance of this. Don’t be afraid if your message sounds a little ‘salesy’ (I don’t know if that’s a word but I mean sales-like). Remember you need to express to people why your services are special and it’s not always easy to do.
Here’s a quick tip, next time you buy something, ask yourself why you did. Was it something that you really needed? Was it something that made you feel good about yourself? Was it something that will make you look good in front of others?
After you found out why you bought that item, think about the person that is searching for your services. Figure out what the person wants and how they will benefit from it, and put that in your message.
Bottom line: After getting traffic (people) in to see your message, you need a strong enough message so people will stay.
Again, those are three of the most important aspects of growing your sports and fitness business. There are others but focusing on becoming a better coach, bringing in customers and selling those customers your service, will dramatically improve your ability to reach out and help more athletes.
>>If you are looking for more information on growing your sports training business you can check out the Speed Clinic Empire Sports Camp Empire
Yours in speed,
P.S. – Discover a Step by Step Blueprint for Attracting New Business Opportunities and Income Running Sports Clinics …
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