Although I have been a part of many Mastermind groups, I have stayed away from running one for a couple of reasons...
I was hesitant to do one myself because I didn't want to take my eyes off my own business.
But, if I am to be honest, I didn't want to have people in the group that just don't fit with my core values. And not core values as if I think I am better than anyone else, but those who aren't on the same mission.
Because here's what happens in a lot of Mastermind groups...
I was in a fitness MM group where each time we meet live, roughly 3-4 months in between meetings, more than half of the group got nothing accomplished. There was no interaction in between meetings and the people just reverted back to what they were doing before. No work was put in to improve, no progress, the group stagnated.
It infuriates me.
There have been other groups that just lets anyone in. I never wanted to be a part of a group where people don't want to get better. And not just tell themselves that they want to get better, but to actually make the changes needed to get better.
Yes, I understand that life gets in the way sometimes, and there are circumstances that are out of our control. But I also understand that success comes from those who are consistently putting in the work.
I do 100% believe in Mastermind groups and working with likeminded people. It's so valuable and gives you a different perspective and insight on your own business. The right mastermind group makes you level up in all areas of your life.
I believe in it so much that I am always in a MM group myself. I need to constantly push myself to get better (plus I love to learn and network with those who are lifelong learners too). I was in Frank Kern's Mastermind, Yanik Silver's, War Room (Ryan Deiss of Digital Marketer) and now am in the Arete Syndicate (run by Andy Frisella and Ed Mylett). I have come in and spoke and shared at Pat Rigsby's, Todd Durkin's and Craig Ballantyne's groups and MMs.
With the amount of MM groups that I have been a part of I figured out what works and even the types of people I like to work with.
With the amount of people looking for a MM group they can trust, coupled with the social media onslaught of shady 'fitness coaches' that say they can grow your business although they haven't built one themselves, I am now ready to start my own MM group and go all-in.
...but, the Mastermind has to be different.
It has to challenge everyone in the group to grow and get better so that we can collectively make a bigger impact on the industry. It might sound crazy, but I believe this group can and will change our industry. There are so many coaches and professionals that are unhappy with what is going on in our profession and I know that we can do better.
I personally selected each person in this group based on their application and want to make sure everyone is a fit and is on the same mission.
It's not for everyone. If you're not ready, I get it and completely understand, some people are content and happy where they are at and if that's you, that's fine, you weren't meant for this group anyway.
It's a limited group since I will be interacting with each person and I want to make sure the group is small enough to bond.
If you are interested in joining my new Accelerator Mastermind group, please continue to read what we are all about.
One thing I will say is that I have gained a lot of experience in the sports performance industry since starting Athletes Acceleration close to 15 years ago.
I started Athletes Acceleration in 2004 and am the owner and founder of the National Sports Performance Association (NSPA). I run one of the largest sports performance education companies around, the fastest growing sports performance business license program, have run some of the largest sports clinics in the US, was a former co-owner of the #1 youth fitness & sports performance business coaching programs in the U.S., launched some of the biggest education programs in the industry, have been called in to consult with marketing strategy for the biggest names in our industry, am a former co-owner of the International Youth Conditioning Association (IYCA), created an Amazon best selling book, and have made the Entrepreneur Franchise 500 when I was a previous owner of one of the top fitness franchises.
I have had good and bad partnerships. I have businesses that didn't serve me well anymore that I had to sell. I have had projects that failed. I have felt overwhelmed. I have been down to my last dollar. With all of this, I have a different perspective on things and a lot to share.
I am an actual business owner that does real work. I've made mistakes but bounce back. I am a life-long learner and a constant implementor. I love our industry but I also know there are changes that need to be made.
I have been in many different roles in sports & fitness and I always take pride in what I do. I want to be the best. I want to dominate. My mentality is to win. So it always bothers me when I see Facebook ads from self proclaimed 'gurus' claiming to have all the secrets to success and with their secret magic bullet formula you can have success too.
Every time I see these ads or these 'gurus' I think of that one joke: "Want to learn how to make a make a $100,000? Well, just pay me a $100,000 and I will show you how I did it." That's pretty much what they do. They haven't actually built anything themselves.
I might be preaching to the choir here and you are probably just as sick of seeing those messages as I am, but instead of just complaining about it, I actually want to do something about it.
I get it though, running a business and scaling it is hard. Even when you start to have some success, plateaus hit and it's difficult to break through.
What you know right now has gotten you to where you are. So in order to grow, as a person, as a business, you need to learn more and from the people who have been to where you want to go.
I know I stagnated for a few years, not because I wasn't working, but because I really didn't know what to do next. I was willing to do the work and I worked a ton, but my skills that got me there were keeping me there. I needed to learn more to get to where I wanted to be. My growth came from learning from those who were at that next level and as my new skillset grew, so did my business.
This new Mastermind group is for people that want more...that are not satisfied because they know that they can and should be doing better. It's not for people who want to just be above-average.
This is also why I have brought in my friend and sports performance & fitness business expert Pat Rigsby to run the group with me.
There is no one that has coached more sports performance business owners than Pat Rigsby. He has seen it all and been involved in it all.
He was a College Head Baseball Coach and Strength Coach, leading his baseball team to a 5th place World Series finish as well as having a National Championship and National Runner Up finish with programs he was the Strength Coach for…so he understands where athletes are trying to go.
He’s owned multiple fitness and sports performance businesses – likely similar to the one that you currently run…so he’s been in your shoes.
He’s been the CEO and Co-Owner of the then-largest Youth Fitness & Sports Performance Certification Organization in the country…so he understands the balance between long-term athletic development and the ‘immediate gratification’ era we live in.
He was also the CEO and Co-Owner of the then-largest Youth Fitness & Sports Performance Franchise in the U.S…so he understands how to grow a sports performance business in just about any market and any situation.
He currently coaches both a Travel Baseball Team and a youth recreation league team…so he understands the coaches and organizations you need to connect with.
He is a dad…so he understands the people sitting down with you that potentially are paying you for your services.
Not to mention that many of the most successful sports performance businesses in the U.S. have leaned on us for help in building their businesses…
…And now we’re sharing his experience and knowledge with you so that you can build the business that YOU want…one that gives you the income, allows you the freedom and provides you the impact that you want and deserve.
All of this to say...You Are Not Alone My Friend
We will all work together to help solve each other's problems that we all face in our businesses, and every aspect of our lives. We want to build a strong bond with one-another, and created a family of extraordinary people who have each other's back.
We're talking qualified people you could call on when you need advice, and they're right there to help you through it.
The Mastermind group will be started as a group of individual entrepreneurs, and within a year, will become a unified and unstoppable force for good in our industry!
- You will be able to ask your most pressing question and know you are getting the right answers. (I know there are not many local options around for learning and growth) - You will be with people that share the same passion for helping people. No negativity, no drama, this is a judgement free zone - You will be learning from people who are doing what you want to do. Learn from their successes and mistakes - You will be getting clear and focused to set up your goals and strategy - You will get rid of the fear of taking chances because of the unknown - You will become a better leader - You will have a strategy for reaching your goals
This isn't for shitty coaches trying to make a quick buck. This is for those who want to grow...in their business and personally. Those that want to make an impact on the sports performance industry and ultimately help more people.
I know I thrive when I surround myself with likeminded coaches. You can now surround yourself with other likeminded, strong, confiedent, and postive coaches. How can you not grow and get better with that type of group having your back?
We change lives for a living - we are in the best profession. We all want to be the best and we all need help.
Just imagine the impact that we can have - seriously we can change the world. Let's leave a mark on the industry!
What does the investment look like for the Accelerator Mastermind?
On the onset of starting this group, the plan was to run the mastermind group for $25,000 (this is less than half of the cost of one of the mastermind groups that I am currently in and totally worth it). I understand that the industry we are in, we want to make money, but the real reason why we do what we do is because we are passionate about helping others.
After reading all the applications from a wide range of professionals, I've decided to make it much more affordable. I want everyone to be able to benefit from this group, so I am making the investment in the Accelerator Mastermind Group only $1000. The group will go the full year, so if the $1000 investment is too much, you will be able to break the payment up into 12 installments of $99.
So how does this work?
1) Your application was already approved so you have been selected as someone who is strong and passionate and belongs in this mastermind group
2) You’ll get monthly coaching on new concepts and content as well as an opportunity for direct personal support through our live video mastermind.
3) You’ll have access to even deeper personalized support through one-on-one emergency coaching calls as often as you need it.
4) We understand that technology can be a barrier for many business owners, which is why you’ll have access to our dedicated support team to help you what ever you need.
5) You’ll be invited to our private facebook group. You’ll get to engage and network with a strong and positive group of likeminded industry leaders.
7) You’re invited to attend our one live Accelerator Mastermind Summit. Real magic happens in a room full of your peers, add top level industry guests, direct coaching and implementation time with us and you’ll see why these three meetings alone are worth your whole investment.
By joining the Accelerator Mastermind group, you will be surrounding yourself with people who will support your success and actually want you to do better.
Are you ready to join us on our mission and join the Accelerator Mastermind Group?